On the Translation of Publicity Texts Under Semantic Translation and Communicative Translation Theory

Mengting LI, Lijun LI

Abstract


The publicity texts involve various aspects in external publicity and plays an increasingly important role. This paper takes Xi Jinping’s report at the 19th National Congress of the Communist Party of China as an example to discuss the practical application of Newmark’s semantic translation and communicative translation theory in the translation of publicity texts. It is summarized that how semantic translation and communicative translation are used in the English translation of publicity texts in this paper so as to provide some practicable suggestions for the English translation of publicity texts.

Keywords


Semantic translation; Communicative translation; Translation of publicity texts

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References


Huang, Y. Y. (2004). Adhering to the principle of “three approaches to publicity” and dealing with the difficulties in translation of publicity texts. Chinese Translators Journal, (6).

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Ma, H. J., & Miao, J. (2009). Selected readings of contemporary western translation theories. Beijing: Foreign Language Teaching and Research Press.

Newmark, P. (2001). Approaches to translation. Shanghai: Shanghai Foreign Language Education Press.

Publicity Department of the Communist Party of China. (2018). Extracts from the Report to the 19th National Congress of the Communist Party of China. Beijing: Foreign Languages Press.

Yang, Y. Z. (2011). On the translation of Chinese culturally-loaded neologisms under semantic and communicative translation theory. Journal of Zhongzhou University, 28(5).

Yuan, H. (2003). On semantic translation and communicative translation. Chinese Science&Technology Translators Journal, 16(2).




DOI: http://dx.doi.org/10.3968/11696

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