Strategy Adjustment of Walmart China

Yanrong LIU

Abstract


With its “Everyday Low Price” strategy (EDLP), Walmart Inc established itself as the global leader in retailing. Again by adopting low price strategy, Walmart expanded its business into international market. However, 16 years after Walmart entered Chinese market, its low price strategy has not achieved its effect and its profit does not match the number of outlets it operates. Therefore, Walmart has to make adjustment to its EDLP strategy in order to survive in this complex and competitive retailing environment of China. This paper intends to illustrate the causes for Walmart’s strategy adjustment and accordingly propose some tactics.


Keywords


Walmart China; EDLP; Strategy adjustment

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References


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DOI: http://dx.doi.org/10.3968%2F3962

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