Fundamental Role of Marketing in the Banking Sector
Abstract
Keywords
Full Text:
PDFReferences
Abdullahi, U. (2012). Effect of Customer Relationship Management on the Performance of Selected Banks in Nigeria. (M.Sc Thesis). Available from Kogi State University, Anyigba.
Anubhuti, A. (2011). Marketing Features in Banking. Retrieved from http://www.marketingblog.com.
Asika, N. (2006). Research Methodology in the Behavioural Sciences. Lagos: Longman Publishers.
Frank, G. (2012). Marketing Strategies in Banks. Retrieved from http://www.ehow.com>eHow> Business.
Kofo, O. & Suraju, A. A. (2006). Marketing Management Planning and Control (Texts insights). Lagos: Sundoley Press Nig. Ltd.
Korette (2012). Importance of Marketing. Retrieved from http://www.korette.com.
Kotler, P., & Keller, L. K. (2006). Marketing Management (12th ed). New Jersey: U.S.A. Pearson Prentice Hall, Upper Saddle River.
Linus, O. & Vivienne, E. (1997). Marketing Management; Principles, Strategies and Cases. Lagos: FB Ventures, 28 Balogun Street, Shomolu.
Mohan, C. P. (2009). Marketing of Banking Services in Rural Areas. Retrieved from http://www. cab.org.in/lists/knowledge%2520...
Nwana, O. C. (1981). Introduction to Educational Research. Ibadan: Heinemann Educational Books Plc.
Paul, R. C. (1995). A Customized edition of Marketing; Contemporary concepts and practices. U.S.A. Simon and Schuster Custom Publishing.
Shamsher, S. (2009). Service Marketing in Banking Sector. Retrieved from http://www.sshamsher.oppapers. Com.
Taro, Y. (1967). Statistics, an Introductory Analysis (2nd Ed). New York: Happer and Row.
White, D. S. (2010). All Things about Marketing. Retrieved from http://www.dstevenwhite.com.
DOI: http://dx.doi.org/10.3968/j.mse.1913035X20130702.3301
Refbacks
- There are currently no refbacks.
Copyright (c)
Reminder
We are currently accepting submissions via email only.
The registration and online submission functions have been disabled.
Please send your manuscripts to mse@cscanada.net,or mse@cscanada.org for consideration.
We look forward to receiving your work.
We only use three mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases:
caooc@hotmail.com; mse@cscanada.net; mse@cscanada.org
Articles published in Management Science and Engineering are licensed under Creative Commons Attribution 4.0 (CC-BY).
MANAGEMENT SCIENCE AND ENGINEERING Editorial Office
Address:1055 Rue Lucien-L'Allier, Unit #772, Montreal, QC H3G 3C4, Canada.
Telephone: 1-514-558 6138
Http://www.cscanada.net Http://www.cscanada.org
Copyright © 2010 Canadian Research & Development Centre of Sciences and Cultures