An Integrated Analysis Framework for Customer Value, Customer Satisfactory, Switching Barriers, Repurchase Intention and Attitudinal Loyalty: Evidences from China Mobile Data Services

Qian SU, Peiji SHAO, Quanfu YE

Abstract


Mobile data services in China are blooming. At the same time, fierce competition of service providers lower the customer loyalty, thus decrease the revenue and efforts of sustainable development. So it’s critical to know the antecedents and their effects on customer loyalty. In this study, we empirically explore the interrelationship among customer value, customer satisfactory, switching barriers and customer loyalty in China mobile data services context by Partial Least Square. The results show that all antecedents have different positive effects on customer loyalty. Management implications are discussed.
Key words: Mobile data services; Customer value; Customer satisfactory; Switching barriers; Customer loyalty

Keywords


Mobile data services; Customer value; Customer satisfactory; Switching barriers; Customer loyalty

Full Text:

PDF


DOI: http://dx.doi.org/10.3968/j.mse.1913035X20110503.120

Refbacks

  • There are currently no refbacks.


Copyright (c)




Share us to:   


Reminder

  • We are currently accepting submissions via email only.

    The registration and online submission functions have been disabled.

    Please send your manuscripts to mse@cscanada.net,or mse@cscanada.org  for consideration.

    We look forward to receiving your work.

 


We only use three mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases:
caooc@hotmail.com; mse@cscanada.net; mse@cscanada.org

 Articles published in Management Science and Engineering are licensed under Creative Commons Attribution 4.0 (CC-BY).

 MANAGEMENT SCIENCE AND ENGINEERING Editorial Office

Address:1055 Rue Lucien-L'Allier, Unit #772, Montreal, QC H3G 3C4, Canada.

Telephone: 1-514-558 6138
Http://www.cscanada.net Http://www.cscanada.org

Copyright © 2010 Canadian Research & Development Centre of Sciences and Cultures