INTERNET SERVICE MARKETING IN THE HOSPITALITY SECTOR – A CASE STUDY OF VIZERGY HOTELS

Abhishek Kumar Das

Abstract


In this paper we find how internet service marketing in today’s competitive world plays a major role in hospitality sector. This is explained with a case study of Vizergy hotels how they used their internet service marketing to get customers from all around the globe and some of the challenges of its hotels in Manhattan like Walcott facing. The paper also contains strong recommendation at the end to improve their lacking.
Key words: Service marketing, Internet, Vizergy, Hospitality Sector, Walcott

Keywords


Service marketing, Internet, Vizergy, Hospitality Sector, Walcott

Full Text:

PDF


DOI: http://dx.doi.org/10.3968/j.mse.1913035X20080202.004

Refbacks

  • There are currently no refbacks.


Copyright (c)



Share us to:   

Reminder

  • We are currently accepting submissions via email only.

    The registration and online submission functions have been disabled.

    Please send your manuscripts to mse@cscanada.net，or mse@cscanada.org  for consideration.

    We look forward to receiving your work.

 


We only use three mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases:
caooc@hotmail.com; mse@cscanada.net; mse@cscanada.org

 Articles published in Management Science and Engineering are licensed under Creative Commons Attribution 4.0 (CC-BY).

 MANAGEMENT SCIENCE AND ENGINEERING Editorial Office

Address:1055 Rue Lucien-L'Allier, Unit #772, Montreal, QC H3G 3C4, Canada.

Telephone: 1-514-558 6138
Http://www.cscanada.net Http://www.cscanada.org

Copyright © 2010 Canadian Research & Development Centre of Sciences and Cultures