The Impact of Rumor Transmission on Product Pricing in BBV Weighted Networks

Xinrui KE


This paper simulates rumor transmission in the weighted social network of customers using multi-intelligent modeling method. By comparing different strategies through social network analysis method, evaluation index of the source node controlling is found. Operational strategies of order quantity and price of products are formulated based on the simulation results of rumor transmission. Finally, this paper analyzes the impact of the related factors of social network, rumor transmission, product price and product order quantity on rumor transmission and enterprise income.


BBV weighted network; Rumor transmission; Operation strategy; Multi-agent simulation

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