Financial Analysis of Maotai Company After the Police of “Three Public Consumptions” Was Introduced

Zhiping NIE


In the analysis of financial performance of Maotai Company, we find that its performance was influenced by the police of “three public consumptions” not as much as other liquor companies were. Its revenue and profit grew less than ever. Its advance receivables were almost exhausted. Its inventory turnover days became longer than before. Its net cash flow turned to be negative in recent years. However, Maotai Company still has surprising rate of return on net assets. Its monetary funds are abundant and rank 1st in the liquor industry. Its extremely high gross margin maintains as before. Therefore, Maotai Company has the possibility to bring its investors a high return in the long run.


Financial Analysis; Rate of return on net assets; Abundant cash flow; Advance receivables; Inventory turnover days

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