International Business and Management
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| Issue | Title | |
| Vol 7, No 1 (2013): International Business and Management | Critically Evaluating the Role of Branding, Services and Strategy on Customer Loyalty | Abstract PDF |
| P. Yukthamarani Permarupan, Abdullah Al- Mamun, Roselina Ahmad Saufi, Noor Raihani Binti Zainol | ||
| Vol 8, No 2 (2014): International Business and Management | CEOs Organizational Commitment and Firm Performance: Malaysian Evidence | Abstract PDF |
| Shanthy Rachagan, Jane Lai Yee Tong, Robert Terpstra, Sakthi Sakthi Mahenthiran | ||
| Vol 8, No 1 (2014): International Business and Management | Examining the Association Between Consumer Satisfaction, Complain Handling and Loyalty Programs with Consumer Loyalty Towards Hypermarket in Batu Pahat, Johor, Malaysia | Abstract PDF |
| Noorazah Binti Kasmon, P. Yukthamarani Permarupan, Abdullah Al-Mamun, Noor Raihani Binti Zainol | ||
| Vol 6, No 1 (2013): International Business and Management | Going Green: Survey of Perceptions and Intentions Among Malaysian Consumers | Abstract PDF |
| Golnaz Rezai, Phuah Kit Teng, Zainalabidin Mohamed, Mad Nasir Shamsudin | ||
| 1 - 4 of 4 Items | ||
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