Review of Competitive Intelligence & Competitive Advantage in the Industrial Estates Companies in the Kerman City: Appraisal and Testing of Model by Amos Graphics

Hasan Safarnia, Zahra Akbari, Abbas Abbasi


Abstract: The purpose of this paper is to assess the impact of competitive intelligence on the competitive advantage of corporate organizations. While much empirical works have centered on competitive advantage, the generalization of its relationship to competitive intelligence in the Iran context has been under researched. A 32- item survey questionnaire to measure competitive intelligence and competitive advantage was developed and corporates in Iran are selected from industrial estates companies in the kerman city as a sample for this study. For analysis data used of the SPSS 16 and appraisal of model by Amos graphics 18. The results of the study reported in this paper validated and finds strong association between competitive intelligence and competitive advantage of corporate organizations in the Iran context. The main finding of this study is that competitive intelligence lead to competitive advantage in corporate organizations in Iran. The implications of the results of this study are clear for scholars and managers.
Key words: Competitive intelligence; Competitive advantage


Competitive intelligence; Competitive advantage

Full Text:



Ahiauzu AI. (2006). The Nature and Fundamental Principles of Competency- Based Public Administration. A workshop paper on Transformational managerial leadership in competency-based public service administration for senior civil servants of Imo State, Nigeria.

Barney, J.B. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management, 17, 99-120.

Bowman C, Ambrosini V (1997). Perceptions of Strategic Parties, Consensus and Firm Performance. J. Manag. Stud., 34(2), 41–58.

Brooksbank R, Taylor D. (2002). The Adoption of Strategic Marketing and Its Contribution to the Competitive Success of New Zealand Companies. Mark. Intell. Plan., 20(7), 452–461.

Burrell, G. and Morgan, G. (1979). Sociological Paradigms and Organizational Analysis Heinemann. London: Educational Books.

Cao Y, Gruca TS. (2005). Reducing Adverse Selection through Customer Relationship Management. J Mark, 69, 219 – 229.

Chandler, A.D. Jr. (2001). Inventing the Electronic Century: The Epic Story of the Consumer Electronics and Computer Science Industries. New York, NY: Free Press.

Day G. (1994). The Capabilities of Market-Driven Firms. J Mark, 58, 37–52.

Desarbo WS, Jedidi K, Sinha I. (2001). Customer Value Analysis in a Heterogeneous Market. Strateg Manage J, 22, 845–857

D. Passemard and Brian H. Kleiner. (2000). Competitive Advantage in Global Industries.

Fahey L. (2007). Connecting Strategy and Competitive Intelligence: Refocusing Intelligence to Produce Critical Strategy Inputs. Strategy Leadersh, 35(1), 4-12.

Fuld LM. (1985). Competitive Intelligence: How to Use It, How to Get It. New York, NY: John Wiley and sons.

Ghemawat, P. (1986). Sustainable Advantage. Harvard Business Review, 64, 53-58.

Kelley WT. (1968). Marketing Intelligence for Top Management. J. Mark.

Kotler P. (1997). Marketing Management, Analysis Planning, Implementation and Control. Upper Saddle River, NJ: Prentice-Hall.

Han JK, Kim N, Srivastava RK. (1998). Competitive Advantage and Organizational Performance: Is Innovation a Missing Link? J Mark, 62, 30–45.

Hall, R. (1992). The Strategic Analysis of Intangible Resources. Strategic Management Journal, 13(2), 135-44.

Hamel, G. and Prahalad, C.K. (1989). Strategic Intent. Harvard Business Review, 63-76.

Harris LC, Ogbonna E. (2001). Strategic Human Resource Management, Competitive Advantage, and Organizational Performance. J Bus Res, 51, 57–166

Lauginie JM, Mansillon G, Dubouin J. (1994). Strategy and Leadership. Paris: Action Commerciale Mercatique Foucher.

Ma, H. (1999). Creation and Preemption for Competitive Advantage. Management Decision, 37(3), 259-266.

Nonaka, I. (1991). The Knowledge-Creating Company. Harvard Business Review, 2-9.

Nwokah NG, Maclayton DW. (2006). Customer Focus and Business Performance the Study of Food and Beverages Organizations in Nigeria. Measuring Business Excellence, 10(4), 65–76.

Nwokah, N.G. (2008). Strategic Competitive Advantage and Business Performance: The Study of Food and Beverages Firms in Nigeria. European Journal of Marketing, 42(3/4), 279-286.

Peyrot M, Childs N, Van Doren D, Allen K. (2002). An Empirically Based Model of Competitor Intelligence Use. J. Bus. Res., 55, 747-758.

Porter ME. (1980). Competitive Strategy: Techniques for Analysing Industries and Competitors. New York, NY: Free Press.

Porter, M.E. (1980). Competitive Strategy. New York, NY: Free Press.

Porter, M.E. (1990). Competitive Advantage of Nations. New York, NY: Free Press.

Prahalad, C.K. and Hamel, G. (1990). The Core Competence of Corporations. Harvard Business Review, 79-91.

Prahalad, C.K. and Lieberthal, K. (2003). The End of Corporate Imperialism. Harvard Business Review, 109-117.

Rust RT, Moorman C, Dickson PR. (2002). Getting Return on Quality. J Mark, 66, 7–24.

Spanos YE, Lioukas S. (2001). An Examination into the Causal Logic of Rent Generation: Contrasting Porter's Competitive Strategy Framework and the Resource-Based Perspective. Strateg Manage J, 22, 907–934.

Teece, D.J., Pisano, G. and Shuen, A. (1997). Dynamic Capabilities and Strategic Management. Strategic Management Journal, 18, 509-533.

Viviers W, Saayman A, Muller M. (2005). Enhancing a Competitive Intelligence Culture in South Africa. Inter. J. Soc. Econ. 32(7), 576-589.

Walle AH. (1999). From Marketing Research to Competitive Intelligence: Useful Generalization or Loss of Focus? Manag. Decis, 37(6), 516-525.

Winter, S. (1987). Knowledge and Competence as Strategic Assets. In Teece, D. (Ed.), The Competitive Challenge (pp. 159-184.-360). New York, NY: Harper and Row.

Wright S, Pickton D, Calof J. (2002). Competitive Intelligence in Uk Firms: a Typology. Mark. Intell. Plan. 20(6), 349.



  • There are currently no refbacks.


If you have already registered in Journal A and plan to submit article(s) to Journal B, please click the CATEGORIES, or JOURNALS A-Z on the right side of the "HOME".

We only use three mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases:;;

Copyright © 2010 Canadian Research & Development Centre of Sciences and Cultures
Address: 758, 77e AV, Laval, Quebec, H7V 4A8, Canada

Telephone: 1-514-558 6138