The Impact of the Application of Knowledge to Secure Market Share in Qatraneh Jordan Cement Factory (Applied Study)

Mohammad Mked Al-Alwan, Mohammed Awad Alzyadat, Akif Yousef Al-Ziadat

Abstract


This study aimed to identify the impact of the application of knowledge to secure market share in Qatraneh Jordanian cement factories, and The study population consisted of all employees in the plant, has been used intentionality sample amounted to (50), and the community of the study are from (143), by 35 % of the study population, and adopted the study descriptive analytical method, was used questionnaire to collect data, as the stability of stability using Cronbach Alpha equation, and amounted to (84%), and showed the results of the study through the use of (SPSS) program no differences in average respondents in response to application of knowledge, having the effect of a statistical application of knowledge significance in securing market share, where there is a significant effect at the significance level (α≤0.05). The study recommended: The necessity of activating the application of knowledge and securing market share further complementary to application studies, the allocation of management independent knowledge, to draw attention to the need to increase and documenting tacit knowledge.


Keywords


Application of knowledge; Cement factories; Explicit knowledge; Market share

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References


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DOI: http://dx.doi.org/10.3968/9282

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