The Horizon of Expectations of Paintings’ Audiences in Picture-Reading Era



Horizon of expectations has never been so complicated: The public aesthetic taste gets diversified; image information explodes; the overloading of image information leads to aesthetic fatigue. The most fundamental feature of art in the copying era is the disappearance of charm, audiences’ horizon of expectations in the admiration of a painting is denied, which essentially is an aesthetic shock. Add the distance between artworks and the public’s horizon of expectations can make the Paintings find ways to survive in the society where the public cannot concentrate because of aesthetic fatigue.


Horizon of expectation’s public aesthetic; Diversified era of reading pictures; Aesthetic fatigue; Aesthetic shocks

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