On the Pun in English Advertisement



The use of puns in advertisements is a common way for the advertisers to attract the consumers and persuade them to buy the advertised products. In the paper, many examples are presented in order to make the puns clear to the readers. First, the paper narrates the definition of a pun and then gives a detailed classification of English puns. Last, from the angle of language function the paper analyzes the typical functions of the puns in English advertisements.
Key words: puns, English advertisements, vocative function, aesthetic function
Résumé: L’utilisation des mots à double sens dans la publicité anglaise est très répandue. Les publicitaires ont souvent besoin de recourir à cette figure de rhétorique pour attirer les consommateurs et les persuader d’acheter leurs produits. A travers bon nombre d’exemples, cet essai précise d’abord la définition du mot à double sens, puis donne une interprétation détaillée sur la classification des mots à double sens, et analyse enfin, sous l’angle de la fonction langagière, les fonctions principales du mot à double sens dans la publicité anglaise, à savoir celle d’impulsion et celle d’esthétique.
Mots-Clés: mot à double sens, publicité anglaise, fonction d’impulsion, fonction d’esthétique.

Full Text:


DOI: http://dx.doi.org/10.3968/j.css.1923669720060202.014


  • There are currently no refbacks.

Copyright (c)

Share us to:   


  • How to do online submission to another Journal?
  • If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:

1. Register yourself in Journal B as an Author

  • Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.

2. Submission

Submit an Articlehttp://cscanada.org/index.php/css/submission/wizard

  • Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.
  • We only use three mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases: caooc@hotmail.com; css@cscanada.net; css@cscanada.org

 Articles published in Canadian Social Science are licensed under Creative Commons Attribution 4.0 (CC-BY).


Address1020 Bouvier Street, Suite 400, Quebec City, Quebec, G2K 0K9, Canada.

Website: Http://www.cscanada.net Http://www.cscanada.org 
E-mailcss@cscanada.net, css@cscanada.org

Copyright © Canadian Academy of Oriental and Occidental Culture