Professionalism is Needed: Importance of Conflict Management in Mass Media Organisations in Nigeria

D. Apeloko Olubunmi, Celestina Ekene Chukwudi, Adekunle Esther


Conflict is universal and its management needs ‘universal’ attention within and outside organisations. This study examined the causes of conflict in mass media organisation; assessed the mechanism put in place to resolve conflict in mass media organisation and effects of conflict on performance in mass media organisation. The examination used primary and secondary data. The quantitative data analysis was used to analyze data collected from respondents. The data obtained was analyzed using both descriptive and inferential statistics. The study analyzed the causes of conflicts whereby it’s beneficial to them with 49%. Data collected were analyzed using simple percentages, frequency and regression analysis. The result show that low wages (57.1%), Poor Communication between Management and Worker (36.7%), poor management policies (40.8%) were mechanisms put in place to know the causes of conflict in mass media organisation. The result also revealed conciliation and mediation (49.0%). Involving staffs in decision making (59.2%) were strategies put in place to resolve conflict in mass media organisation. The study concluded that conflict in any organisation affect the aims and objectives of the organisation if it is not properly resolved or managed.


Conflict; Conflict management; Mass media; Mass media organisations; Professionalism

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