The Innovative Ideas and Steategies of Cross-Cultural Communication Along "Belt and Road"

Shisheng YANG


In the multicultural international environment, “Belt and Road” should take the ultimate caring spirit of the value community and the destiny community as the core, and take the idea of peace, openness and tolerance to guide the solution of cross-cultural conflicts in reality, to eliminate misinformation of China’s “Marshall doctrine” or “neocolonialism”. The Belt and Road’s cross-cultural communication needs to innovate the form of cross-media communication, actively use the concept of omnimedia communication, adopt the form of multimedia expression, more use of audio and video, website, mobile phone WeChat and other communication methods, to transmit information instantly. High-quality cross-cultural communication needs the support of high-quality talents. Cross-cultural communication talents should not only have a good foreign language proficiency, but also have a keen ability of cross-cultural perception and understanding.


Cross-cultural communication; The Belt and Road; Innovation

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