Cultural Specification of Face

Wei LI


Face is a universal phenomenon but has cultural specification. As a cultural phenomenon, face has always been a focus in social interactions. Brown and Levinson’s face theory to some extent is validated in western culture. Chinese face has its connotation; and modesty is even more important. In making sense of linguistic interactions concerning face, it is sensible to combine culture influence with face theory.


Politeness; Face; Theory

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