An Empirical Study of Evaluation Index System and Measure Method on City’s Soft Power: 17 Cities in Shandong Province

Chunyan GUO, Yanfang WANG, Wenhua JIANG


Based on the research of city’s soft power at home and abroad, the current study was intended to build an evaluation index system and analyzed the city’s soft power of 17cities in Shandong Province in 2010. Both the qualitative and quantitative methods were adopted. Frequency statistical method was used to build the evaluation index system of city’s soft power, and AHP and CRITIC methods were used to determine index weight. By using the evaluation system, data from Shandong 2010 statistic yearbook and SPSS18.0, the researchers analyzed the soft power of 17 cities in Shandong province, and finally constructed a measure model for city’s soft power. Results indicated that this model is practically viable and consistent with the real situation of the soft power of 17cities in Shandong Province. It is the researchers hope that this measure model would provide reference for government’s decision-making in the development of promoting urbanization.


City’s soft power; Evaluation index system; Comprehensive empowerment; Measure method

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Copyright (c) 2013 Chunyan GUO, Yanfang WANG, Wenhua JIANG

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