What is in a Nickname? Nicknames and Identity in the 2010 Football World Cup in South Africa

Emad Awad

Abstract


This study is an analysis of the nicknames of the football teams that participated in the 2010 football World Cup which took place in South Africa. The objective is to explore how countries and nations emphasize and substantiate their identity using nicknames. Concepts like audience design and mask theory are employed to account for how nicknames are formed. The Critical Discourse Analysis (CDA) provides a theoretical as well as empirical basis for the analysis of the data.

Keywords: Nicknames; Sports language; Audience design; CDA


Keywords


Nicknames; Sports language; Audience design; CDA



DOI: http://dx.doi.org/10.3968%2Fj.ccc.1923670020120803.2930

Refbacks

  • There are currently no refbacks.


Reminder

If you have already registered in Journal A and plan to submit article(s) to Journal B, please click the CATEGORIES, or JOURNALS A-Z on the right side of the "HOME".


We only use four mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases: caooc@hotmail.com; office@cscanada.net; ccc@cscanada.net; ccc@cscanada.org

Copyright © Canadian Academy of Oriental and Occidental Culture (CAOOC)
Address:758, 77e AV, Laval, Quebec, H7V 4A8, Canada

Telephone: 1-514-558 6138
Http://www.cscanada.net; Http://www.cscanada.org
E-mail:caooc@hotmail.com; office@cscanada.net