On the Chinglish Phenomenon in Publicity Material Translation in the Context of Blue Economy

Qing XU


With the rapid development of economic globalization and blue economy, the Chinese-English translations of publicity materials are becoming more and more important in all areas of our country. This paper focuses on the study of the phenomenon of Chinglish in translations of publicity materials, it also puts forward practical methods and appropriate strategies to improve the quality of publicity material translation in the context of blue economy.


Publicity materials; Chinglish; Translation strategies; Intercultural communication; Blue Economy

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DOI: http://dx.doi.org/10.3968/8764


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