Difficulties of College Students’ Business Startups Under Economic New Normal and Their Countermeasures

Xinzhi LIU, Yushan LIU, Zhuxin WAN


The economic new normal has become a necessary stage of China’s economic development. In order to promote effective business startups of college students under economic new normal, research on influences of economic new normal on college students’ business startups and main difficulties faced by college students during business startups under economic new normal was carried out. Findings of research: The economic new normal generated more needs of business startups, needed more entrepreneurship participation of college students and required impressive promotion of the entrepreneurship efficiency. However, the present entrepreneurship environment cannot satisfy urgent needs of college students’ business startups. What’s more, factors such as lack of entrepreneurship capital, insufficient education on college entrepreneurship, low entrepreneurship quality of college students and social prejudice seriously impeded the development of college students’ business startups. Hence, support of college students’ business startups should be strengthened in aspects of entrepreneurship environment optimization, fund-raising channel innovation for entrepreneurship, innovation of the college entrepreneurship education system and social support etc..


College students; Business startups; Difficulty

Full Text:



Lei, Y. Q. (2014). Problems of college students’ business startups and their countermeasure research (p.23). Jilin Agricultural University.

Li, Y. Z. (2006). China’s youth entrepreneurship research. Journal of Beijing Youth Politics College, (4), 5-15.

National Entrepreneurship Research Center of Tsinghua University. (2003). China’s entrepreneurial activity review – China’s report points of GEM. China Staff, (8), 4-6.

Yu, Y. H., Li, N., & Hisrich, R. D. (2009). Entrepreneurship (p.9). Shanghai: Fudan University Press.

Zheng, Q. F. (2014). Social network analysis of modern college students’ business startups (p.55). Yunnan University.

DOI: http://dx.doi.org/10.3968/%25x


  • There are currently no refbacks.

Copyright (c) 2015 Xinzhi LIU, Yushan LIU, Zhuxin WAN

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Share us to:   


  • How to do online submission to another Journal?
  • If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:

1. Register yourself in Journal B as an Author

  • Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.

2. Submission

Online Submission: http://cscanada.org/index.php/ccc/submission/wizard

  • Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.
  • We only use four mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases: caooc@hotmail.com; office@cscanada.net; ccc@cscanada.net; ccc@cscanada.org

 Articles published in Cross-Cultural Communication are licensed under Creative Commons Attribution 4.0 (CC-BY).


Address: 1055 Rue Lucien-L'Allier, Unit #772, Montreal, QC H3G 3C4, Canada.
Telephone: 1-514-558 6138 
Website: Http://www.cscanada.net; Http://www.cscanada.org 
E-mail:caooc@hotmail.com; office@cscanada.net

Copyright © Canadian Academy of Oriental and Occidental Culture