Cross-Cultural Communication
The Development Strategy of Tengchong Jade Processing Industry
Abstract
As the birthplace of the jade-processing industry, Tengchong is making great efforts to be the most important distribution center of jade trading and processing. However, the current development of jade processing industry in Tengchong County is facing certain difficulties. The thesis, starting with this point and basing on the elaboration of the present situation for the development of jade processing industry in Tengchong County, uses SWOT method to analyze the region, culture, brand and market advantages of current jade processing industry in Tengchong County. The disadvantages include severe domestic workshop processing, the shortage of senior talented jade-carver and insufficient governmental support. The opportunities are sound political and economic environment, new investing fields and the getting-better relationship between Tengchong and Burma. The threats include worrying about raw materials, the oppression and plagiarism from competitors and the threaten of counterfeit. Based on this analysis results, S-T Strategy, W-O Strategy and Growth Strategy have been put forward. Helpful theoretical basis for the development of jade processing industry in Tengchong County is provided to make it develop in a healthy and sustainable
way.
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DOI: http://dx.doi.org/10.3968/%25x
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