Current Problems and Countermeasures of Religious Cultural Tourism in Chongqing

Xintong JU


With rich and unique religious cultural resources, Chongqing develops its religious cultural tourism in a colorful content, but such problems that religious cultural tourism hasn’t taken off in a big way, lack of brand, lack of cultural connotation, and lack of resources integration, etc. still exist. Therefore, it is suggested that the government should change ideas, understand and plan Chongqing religious cultural tourism from the perspective of macro-tourism, integrate various resources and plan management as a whole. At the same time, the religious circles should also play an important role in religious cultural tourism, pay attention to build religious cultural tourism projects with Chongqing characteristics, and work together to promote the healthy development of religious cultural tourism in Chongqing.

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