An Exploration of University Library Marketing

Yupeng SUN

Abstract


This paper will introduce the concept of marketing management of university libraries and is aimed towards carrying out market activities for a library in order to improve efficiency and service quality. Such a means of university library marketing should start the following aspects: a) establishing library marketing content; b) marketing channel applications; c) product strategy; d) marketing evaluation and feedback.


Keywords


University library; Market activities; Product strategy

Full Text:

PDF

References


Chu, J. L. (2010). The comparative analysis of domestic and foreign university library job changes from 1998 to 2007. University Library Journal, 1(2),7-7.

Ke, P., & Li, Q. (2007). Research on the digital resources in a university library. Shanxi Library Journal, (2), 1-5.

Kotler, P., & Armstrong, G. (2010). Principles of marketing (p.6, 211). Beijing: Chinese People’s Publishing House.

Zhang, X. Y., & Xu, B. (2010). Google users, a big impact on libraries. Library Theory and Practice, 1(4), 23-24.

Zheng, W. H., & Si, L. (2009). Research on the current situation and strategies of university library service marketing. Library Theory and Practice, (10), 96.




DOI: http://dx.doi.org/10.3968/%25x

Refbacks

  • There are currently no refbacks.


Copyright (c) 2014 Yupeng SUN

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.


Share us to:   


Remind

We are currently accepting submissions via email only.

The registration and online submission functions have been disabled.

Please send your manuscripts to ccc@cscanada.net,or  ccc@cscanada.org  for consideration. We look forward to receiving your work.

 

 Articles published in Cross-Cultural Communication are licensed under Creative Commons Attribution 4.0 (CC-BY).

 CROSS-CULTURAL COMMUNICATION Editorial Office

Address: 1055 Rue Lucien-L'Allier, Unit #772, Montreal, QC H3G 3C4, Canada.
Telephone: 1-514-558 6138 
Website: Http://www.cscanada.net; Http://www.cscanada.org 
E-mail:caooc@hotmail.com; office@cscanada.net

Copyright © Canadian Academy of Oriental and Occidental Culture