Promotion of Hinduism in Children through Cartoons in Pakistan

Fahad Anis, Ayesha Ashfaq, Ahmed Mujtaba

Abstract


This study is an effort to explore the promotion of Hinduism in children through cartoons in Pakistan which are based on Hindu religious topics and dub in Hindi language. Objective of the study is to probe the planned agenda of Indian media and to aware parents about the harmful effects of such productions. Social Cognitive theory is used, the methodology is survey method and questionnaire is used as tool of data collection. Sample drawn for the study is 200 of which 100 are children and 100 are parents. The results of the study reveal that children are quick learner and they copy the same which they observe in cartoons such as words of Hindi language hence, Indian cultural and religious values have started to evolve rapidly in Pakistani culture.

Key words: Indian & Pakistani culture, Cartoon effects, Hindi Religion & language, Social learning behavior.

Résumé Cette étude est un effort pour explorer la promotion de l’hindouisme chez les enfants à travers le dessin au Pakistan, qui sont fondés sur des thèmes religieux hindous et dub dans la langue hindi. Objectif de l’étude est de sonder l’ordre du jour prévu de médias indiens et à sensibiliser les parents sur les effets nocifs de ces productions. La théorie sociale cognitive est utilisée, la méthode est la méthode d’enquête et le questionnaire est utilisé comme outil de collecte de données. Echantillon tiré de l’étude est de 200 dont 100 sont des enfants et 100 sont des parents. Les résultats de l’étude révèlent que les enfants sont apprend vite et ils copient les mêmes qu’ils observent dans les dessins animés tels que les mots de la langue hindi par conséquent, les valeurs culturelles et religieuses indiennes ont commencé à évoluer rapidement dans la culture pakistanaise.

Mots clés: Culture indienne et pakistanaise, Effets de bande dessinée, La religion Hindi et la langue, Le comportement de l’apprentissage social.


Keywords


Indian & Pakistani culture, Cartoon effects, Hindi Religion & language, Social learning behavior



DOI: http://dx.doi.org/10.3968/j.ccc.1923670020120801.1326

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Copyright (c) 2012 Fahad Anis, Ayesha Ashfaq, Ahmed Mujtaba

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