On Strategies for International Communication of Jingdezhen Ceramic Culture in the All-media Era

Hongchun DENG, Yuehua MA

Abstract


Cultural soft power is a core factor for measuring the comprehensive national strength of a country. Jingdezhen ceramic culture is an important part of Chinese culture, so its international communication is of great significance to enhance the soft power of Chinese culture. The present all-media era provides a new opportunity for the international communication of Jingdezhen ceramic culture. Three strategies can be adopted to improve the international influence of Chinese porcelain: To have a firm confidence in ceramic culture and an advanced communication concept; To unify ceramic culture resources and tell colorful ceramic stories; To integrate traditional and new media and establish multi-dimensional communication channels.


Keywords


All-media; Jingdezhen ceramic culture; International communication

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DOI: http://dx.doi.org/10.3968/13457

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