Cross-Cultural Communication
Research on the Relationship Between Corporate Social Responsibility and R&D Investment and Enterprise Financial Performance
Abstract
Chinese listed enterprises from 2015-2019 were selected as samples to study the relationship between enterprise social responsibility, R&D investment and enterprise financial performance. The results show that the performance of internal social responsibility can simultaneously promote the short and long-term financial performance; external social responsibility and R&D investment can affect financial performance in the short term, both can positively affect long-term performance and offset the negative impact of R&D investment on the short-term financial performance; overall, social responsibility performance and R&D investment enhance the positive effect of long-term financial performance. These research conclusions help us to understand the importance of corporate social responsibility and R&D investment to the sustainable development of the enterprise, and have certain enlightenment significance to improve the awareness of innovation and the fulfillment of social responsibility.
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DOI: http://dx.doi.org/10.3968/12281
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