Structural Metaphors of Headlines of Financial and Economic Articles and Their Translation Strategy: Based on The Economist

Lirui CHEN, Changbao LI


In the new era of information and technology, an increasing number of people can get easier access to original western magazines and news reports, thus attaining first-hand information. The Economist, a journal in UK that is read worldwide, includes various sections like World News, Politics, Business, and Finance and Economics. It is necessary to conduct relevant researches on headlines, which provide central ideas of full texts to readers. Structural metaphor, one of three major kinds of conceptual metaphor, is a development of traditional metaphor theories under a cognitive perspective. Due to the wide use of structural metaphors in headlines of articles about business and economics, and the importance of their translation for Chinese readers, the present author intends to discuss the types of structural metaphors and their corresponding translation strategies by taking some of the headlines from “Business” and “Finance and Economics” columns of The Economist as a case study.


The Economist; Economics and business; Structural metaphor; Translation strategies

Full Text:



Aristotle (1954). Poetics and rhetoric. New York: The Modern Library.

Charteris-Black (2000). Metaphor and vocabulary teaching in ESP economics, English for Specific Purposes, (19), 149-165.

Gan, Z. M. (2007). A comparative study of conceptual metaphors in Chinese and American economic news headlines. Master Thesis. Changsha, China: National University of Defense Technology.

He, Y. H. (2015). The translatability and translating strategies of conceptual metaphor -- A case study of chapter 3 of A Dream of Red Mansions. Journal of Jilin Teachers Institute of Engineering and Technology, 31(04), 56-58.

Henderson, W. (1994). New direction in economics methodology. London: Routledge.

Richards, I. (1936). The philosophy of rhetoric. Oxford: Oxford University Press.

Lakoff, G. (1993). Metaphor and thought. Cambridge: Cambridge University Press.

Lakoff, G., & Johnson, M. (1980). Metaphors we live by. Chicago: The Chicago University Press.

Liu, Q. Z. (2014). Comparative study of conceptual metaphors in the headlines of Chinese and American news reports on “Sino-Japanese Conflicts. (Master Thesis). Changchun, China: Northeast Normal University.

Niu, Y. P. (2016). A critical metaphor analysis of news headlines in column “China” of “The Economist”. Master Thesis. Changchun, China: Northeast Normal University.

St. Andre, James (2010). Translation and metaphor: Setting the terms. Manchester: St. Jerome.

Wang, R. Y. (2020). A study on coping strategy to the structural metaphor interpreting in foreign minister’s press conference -- Based on sun Ning’s consecutive interpreting for foreign minsiter Wang Yi’s Press Conferences in 2015. Master Thesis. Beijing, China: China Foreign Affairs University.

Xuan, J. (2013). A comparative study of conceptual metaphor in Chinese and American news headlines about sino-philippines South China Sea Disputes. Master Thesis. Changchun, China: Jilin University.



  • There are currently no refbacks.

Copyright (c) 2021 Lirui Chen

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Share us to:   


  • How to do online submission to another Journal?
  • If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:

1. Register yourself in Journal B as an Author

  • Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.

2. Submission

Online Submission:

  • Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.
  • We only use four mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases:;;;

 Articles published in Cross-Cultural Communication are licensed under Creative Commons Attribution 4.0 (CC-BY).


Address: 1055 Rue Lucien-L'Allier, Unit #772, Montreal, QC H3G 3C4, Canada.
Telephone: 1-514-558 6138 
Website: Http://; Http://;

Copyright © Canadian Academy of Oriental and Occidental Culture